How does culture influence your goals?

Culture can influence a person's goals through the cultural dimension of individualism vs. collectivism, which refers to how much a culture values personal independence (individualism) versus group cohesion and interdependence (collectivism). This dimension exists on a continuum, meaning some cultures are high in individualism or collectivism, while others may be more moderate or low.

In more individualistic cultures (e.g., the USA), people are encouraged to pursue personal goals, such as career success, self-improvement, or personal happiness. Individuals in these cultures often define their identity based on personal traits and achievements, and success is typically seen as the result of one’s own efforts.

In contrast, in more collectivistic cultures (e.g., China or Japan), individuals are more likely to set goals that reflect the needs and expectations of their family, community, or social group. People may prioritise group harmony, social roles, and responsibilities over personal ambition. For example, a person might choose a career path that benefits their family or upholds group traditions, even if it doesn’t align with their personal preference.