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Question

Business Management

What is the role of technology in operations?

Answer

Business Management

Expert Answer

Technology plays a crucial role in operations by streamlining processes, automating tasks, enhancing decision-making and improving efficiency. This allows businesses to reduce costs and enables better customer service and communication across the entire business.

How Technology Influences Operations:

Efficiency and Automation:

  • Technology enables businesses to automate repetitive tasks, which increases productivity and lowers operational costs.

Improved Decision Making:

  • With data analytics and AI tools, businesses can analyse complex datasets, forecast trends, and make faster, informed decisions.

Customer and Employee Experience:

  • Technology allows for tailored customer interactions, faster service delivery, and consistent quality while supporting employee productivity and engagement.

Communication and Collaboration:

  • Digital platforms and software enhance real-time communication, facilitate team collaboration, and help optimise workflows.

Innovation and Competitive Advantage:

  • Integrating new technologies such as AI, IoT, and automation helps companies identify new opportunities, innovate processes, and remain competitive.

Effective use of technology in operations is central to achieving higher performance, better resource utilisation, and sustained competitive advantage in modern business environments.

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